About

Almost every brief I’ve gotten was some version of make this look undeniable. Art direction is how I get there.

I come from music and visual art: album campaigns, tour visuals, music video VFX, product launches that had to land on day one. The job was always the same underneath. Find the feeling, pin it down with references, then push rough versions until it stops working fine and starts feeling right. (Easier said than rendered.)

I’ve never managed to stay in one lane. 3D, VFX, photo, compositing, the edit, the grade. I don’t really see those as separate jobs anymore. They’re all tools for the same call: what this should feel like, and how far it has to go to get there.

From 2020 to 2022 I led creative direction for KITO Wares. The Jaguar Foam Runners rollout alone pulled 28M+ impressions.

The medium changes. The eye doesn’t.

If you’ve got something that needs to feel inevitable, tell me about it.

Clients

• Universal Music
• Atlantic Records
• Republic Records
• Warner Records
• AMC Shudder
• Wolf and Shepherd
• Whop
• The DATA Foundation
• Adidas
• Dick's Sporting Goods
• Nicekicks
• Monomaniac Studio